juniorUX Design
What is a persona in UX design?
Updated May 6, 2026
Short answer
A persona is a fictional representation of a target user based on research.
Deep explanation
Personas summarize user goals, behaviors, pain points, and demographics. They help designers empathize with users and make better decisions.
Real-world example
Designing a fitness app for beginners vs advanced users.
Common mistakes
- Creating personas without real data.
Follow-up questions
- How many personas should a product have?
- Are personas static?